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As a user, I don't like receiving emails like these because they presume some intent that often isn't what I had in mind at the time. I've gotten mails like th

As a user, I don't like receiving emails like these because they presume some intent that often isn't what I had in mind at the time. I've gotten mails like this a few times, but in every instance, I didn't forget to complete checkout, I intentionally bailed out for some specific reason (e.g. the shipping charge was way too high). I suspect some users will report the mails as spam and, if I understand correctly, that could cause issues with delivering future legitimate mail. Note: I'm not saying that these mails won't work :)

agustif 5y ago
For your use-case, one could offer a one time free shiping coupon or whatever indeed to those bailing, if that's better than losing a sale? For example
richiemcilroy 5y ago
Hey, thanks for this! I definitely appreciate that most of the time we do ignore them, I do too! However, there are still those that do click the link and complete the checkout, so it's definitely worth it for the extra revenue that it brings in. In terms of unsubscribers/spam complaints, that should be fine as the email delivery service handles that side of it. Once the user unsubscribes, they won't be sent any Recover emails in the future.
- bberenberg 5y ago
  Maybe address the OP by providing your customers with a feedback function here so if they can't recover revenue, they can get feedback for why a customer intentionally left?
  - richiemcilroy 5y ago
    That's actually a great idea! Thank you
- greatgib 5y ago
  I guess that it might work in the short term but being detrimental in the long run: Me, for example, i hate receiving this kind of email showing clearly that your behavior is spied by the seller. So, the thing is that after one of them the seller lose your trust and you will probably not browse or even go to the checkout step anymore with them. Except if you are really sure to buy!
  - greatgib 5y ago
    The only exception is if you offer a kind of incentive like a discount to your user to push him to finish his order. But, in that case, the consumer learn very fast the trick and will start to pause orders just because he is expecting to get a discount like that.
quickthrower2 5y ago
Asking for my email before telling me shipping fees will make me abandon

agustif 5y ago

For your use-case, one could offer a one time free shiping coupon or whatever indeed to those bailing, if that's better than losing a sale? For example

richiemcilroy 5y ago

Hey, thanks for this! I definitely appreciate that most of the time we do ignore them, I do too! However, there are still those that do click the link and complete the checkout, so it's definitely worth it for the extra revenue that it brings in. In terms of unsubscribers/spam complaints, that should be fine as the email delivery service handles that side of it. Once the user unsubscribes, they won't be sent any Recover emails in the future.

bberenberg 5y ago
Maybe address the OP by providing your customers with a feedback function here so if they can't recover revenue, they can get feedback for why a customer intentionally left?
- richiemcilroy 5y ago
  That's actually a great idea! Thank you
greatgib 5y ago
I guess that it might work in the short term but being detrimental in the long run: Me, for example, i hate receiving this kind of email showing clearly that your behavior is spied by the seller. So, the thing is that after one of them the seller lose your trust and you will probably not browse or even go to the checkout step anymore with them. Except if you are really sure to buy!
- greatgib 5y ago
  The only exception is if you offer a kind of incentive like a discount to your user to push him to finish his order. But, in that case, the consumer learn very fast the trick and will start to pause orders just because he is expecting to get a discount like that.

quickthrower2 5y ago

Asking for my email before telling me shipping fees will make me abandon