4 ms·
If an advertiser says "place this ad, but not on TPB", and a network says "sure, we'll run your ad, and not on TPB", and then through trickery runs the ad on TP
by michael1999 5y ago
If an advertiser says "place this ad, but not on TPB", and a network says "sure, we'll run your ad, and not on TPB", and then through trickery runs the ad on TPB, but in a way that fools the advertisers auditor, that is clear fraud.
- PeterisP 5y agoIsn't this more like a network says "if you run this ad on your nice-and-fluffy-site, we'll pay you $x" and the nice-and-fluffy-site says "yep, we'll run this ad on our site" but runs this ad on TPB instead ? I.e. as far as I understood the particular situation described by OP, the breach of contract happens between the site and network, not between the network and advertiser.
- michael1999 5y agoThe parties to the frauds may be different than I understood. That’s part of good crimeing ;-) I’m not in the trade, and don’t know how people distinguish networks, from resellers, from publishers. The whole world of advertising tends to blur together in a giant ball of mutual fraud from my vantage.