Apple's trade-offs, their sensibilities, took us from phones that looked and worked like BlackBerry, and Moto Q, to phones that look and work like the iPhone. T

Apple's trade-offs, their sensibilities, took us from phones that looked and worked like BlackBerry, and Moto Q, to phones that look and work like the iPhone. They set a new high bar. The iPhone had better capabilities and superior user experience. So yes, Apple has improved the general smart phone experience for all consumers. Apple achieves this sensibility by making choices on behalf of their customers that they feel leads to a superior user experience. They don't present the user with pedantic choices. Instead they allow users to select only choices that they feel will lead to a great experience. This is similar to other purveyors of premium and luxury goods. For example, a 5-star restaurant won't present you with (in their opinion) a shitty choice of meal. Tesla won't sell you a car with steering wheel--only a yolk. LV won't sell you a basic plastic purse. And BestBuy won't sell you just any old shit off of Alibaba. Discerning consumers look to these companies to make these choices for them. To make the experience of owning those the products wonderful. And Apple's customers look to Apple to do the same thing with their phone. Now, not all customers want or can afford these choices. So, there are competitors that see it differently. If you really want flash, buy Android. Flash available from several publishers in the the Android app store.