Huh. I've never been in the industry, but noticed "SERP" at least 15, maybe 20, years ago and have remembered it since. (If I were writing something to be publ

Huh. I've never been in the industry, but noticed "SERP" at least 15, maybe 20, years ago and have remembered it since. (If I were writing something to be published, though, I would write "search-engine results page" instead of "SERP".)