It's marketed at the slightly-adventurous enthusiastic middle-aged middle-manager. As such, they are probably quite receptive to a bit of showmanship along the

It's marketed at the slightly-adventurous enthusiastic middle-aged middle-manager. As such, they are probably quite receptive to a bit of showmanship along the lines of Q (as in Bond, not Star Trek). That segment is, indeed, also the most likely to consider themselves to be extremely rational people who despise appeals to emotions and will always opine that advertising doesn't work on them, and they would prefer just the tech specs, black on white. And yet they are buying something that, for the vast majority, will be used as a toy.[0] Good marketing manages to bridge this contradiction with an assortment of terms like "10-Bit D-Log" set in action movie fonts and colors. Who doesn't want the D-Log? 0: That's not an insult. There's nothing wrong with fun. Indeed, it's the only real purpose life may have. But still, accusations of being interested in a toy would offend them, if being offended didn't happen to also be something they leave to lesser people.