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Show HN: Earn extra revenue from your abandoned Stripe checkouts
- skr5 5y agoThis is genius, especially the business model. Just curious— What is your tech stack ? The website is beautiful.
- richiemcilroy 5y agoThank you, I really appreciate that! I use Next.js and TailwindCSS.
- dairylee 5y agoIs this GDPR compliant? I worked for a company previously that offered a "recover abandoned sales" feature and it required explicit opt in from the user. Also, where is the following figure from because it seems to be much higher than the figures we used to see: > On average, abandoned checkout emails convert at a rate of 15%
- richiemcilroy 5y agoHey! Abandoned checkout/cart emails fall under the "legitimate interest" section of GDPR. Since the customer is near the end of the sales funnel and has shown enough interest, it is justifiable to send them a link back to complete their purchase. A clear unsubscribe link is included in every email.
- ehben 5y agoGreat product !
- richiemcilroy 5y agoThank you!
- rbalazsi 5y agoA very handy tool indeed!
- richiemcilroy 5y agoThank you!
- schemescape 5y agoAs a user, I don't like receiving emails like these because they presume some intent that often isn't what I had in mind at the time. I've gotten mails like this a few times, but in every instance, I didn't forget to complete checkout, I intentionally bailed out for some specific reason (e.g. the shipping charge was way too high). I suspect some users will report the mails as spam and, if I understand correctly, that could cause issues with delivering future legitimate mail. Note: I'm not saying that these mails won't work :)
- agustif 5y agoFor your use-case, one could offer a one time free shiping coupon or whatever indeed to those bailing, if that's better than losing a sale? For example
- richiemcilroy 5y agoHey, thanks for this! I definitely appreciate that most of the time we do ignore them, I do too! However, there are still those that do click the link and complete the checkout, so it's definitely worth it for the extra revenue that it brings in. In terms of unsubscribers/spam complaints, that should be fine as the email delivery service handles that side of it. Once the user unsubscribes, they won't be sent any Recover emails in the future.
- bberenberg 5y agoMaybe address the OP by providing your customers with a feedback function here so if they can't recover revenue, they can get feedback for why a customer intentionally left?
- richiemcilroy 5y agoThat's actually a great idea! Thank you
- greatgib 5y agoI guess that it might work in the short term but being detrimental in the long run: Me, for example, i hate receiving this kind of email showing clearly that your behavior is spied by the seller. So, the thing is that after one of them the seller lose your trust and you will probably not browse or even go to the checkout step anymore with them. Except if you are really sure to buy!
- cercatrova 5y agoLooks good. Lots of dunning tools out there, like stunning.co, any comparison of yours versus competitors'?
- richiemcilroy 5y agoHey thank you, I appreciate that! Yeah I'd say Recover is more (at the moment) for recovering lost revenue in terms of potential sales, whereas Stunning seems to be for sending email for payments that have failed for existing customers (that's their focus).
- jasonleowsg 5y agoThis is like finding a $100 bill in your jacket. Love the concept! Sometimes we abandon cart because we got distracted or didn't have time to complete the txn. Will work for those.
- richiemcilroy 5y agoHaha! That's actually a great analogy. Thanks for this.