Sometimes I still cannot believe how prevalent fake reviews are. Not too long ago a friend of mine contributed a chapter to a programming book for one of the m

Sometimes I still cannot believe how prevalent fake reviews are. Not too long ago a friend of mine contributed a chapter to a programming book for one of the major publishers and they made sure to tell him to ask his friends to write reviews for the book on amazon, down to detailed instructions how to fake it "properly" and in accordance with how they were trying to position it on the market - like saying that "it is great for beginners to learn X" but one should also add a negative point about how this-and-that chapter needed more clarification or more examples or images.