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Nice advertorial. ;) I’m intrigued by their focus on cyclists (although I guess few groups have as much interest in spending disposable income on displaying the
by taneq 5y ago
Nice advertorial. ;) I’m intrigued by their focus on cyclists (although I guess few groups have as much interest in spending disposable income on displaying their devotion to their sport) when, if these are all they’re made out to be, they’d be a pretty cool phone HUD for pretty much anything.
- michaelt 5y agoPerhaps their tech is limited to displaying, say, 5 characters? No good for AR video gaming, or reading instant messaging. But for sport applications, it's enough to show the user the time, or their speed, or their wattage, or their heartrate.
- bigbluedots 5y agoCyclists are obsessed with real-time data - how fast am I going, what is my power output right now, which heart rate and power zones am I in at the moment,.etc etc. All this is normally displayed on a cycling computer, but if you have a HUD, even better..especially as most already wear sunglasses of some kind to avoid getting insects and other things in the eyes.
- edh649 5y agoI've seen swimming googles with the same idea around (virtually in adverts, not in real life) https://www.forbes.com/sites/forbes-personal-shopper/2021/09/24/form-smart-swim-goggles-review/ https://www.forbes.com/sites/forbes-personal-shopper/2021/09...
- KaiserPro 5y agothis type of Cyclist really loves gadgets and will pay >$500 for sensors to measure how much power they are producing. They also are well adapted/conditioned to wear ridiculous sunglasses big enough to accept the optics to run a HUD.