Thing is, Apple would deserve at least some of that if people installed apps thanks to the app store influence alone. But that's not the case. Most developers d

Thing is, Apple would deserve at least some of that if people installed apps thanks to the app store influence alone. But that's not the case. Most developers do their own marketing, with Apple forcibly inserting itself in between. Many would distribute their apps from their own websites given the option. Apple and its infamous app review process is just an additional annoyance to deal with because that's your only way to get your app to your users.