I wonder why people are so focused on intuitiveness, especially in the case of programming languages. Some new thing is intuitive to a certain person, not ever

I wonder why people are so focused on intuitiveness, especially in the case of programming languages. Some new thing is intuitive to a certain person, not everyone, if and only if that person has previously developed some intuition --- tacit experience --- that translates to that new thing. So intuitiveness is more a function of the previous experiences of a person than of a thing itself. Whereas intuitiveness for an average member of the target population of a product is a useful quality of that product, it is by no means the most important quality of that product. Or else the most "intuitive" products should never introduce any changes, shouldn't they?