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Lots of mentions of Hasselblad. DJI bought the company and are now branding small 4/3 sensors as Hasselblad, a brand associated with medium format sensors and o
by teruakohatu 5y ago
Lots of mentions of Hasselblad. DJI bought the company and are now branding small 4/3 sensors as Hasselblad, a brand associated with medium format sensors and optics.
- UncleOxidant 5y agoOh. So Hasselblad ain't what it used to be?
- derekjdanserl 5y agoThey sold a few lines of digital cameras for a while there that were beasts with large sensors like their analog ancestors, but it just didn’t make much practical sense aside from the fact that the old lenses could be used on the new cameras, and of course that only has limited value since old lenses lack modern focusing mechanisms.
- germinalphrase 5y agoI inherited a Hasselblad, shot it for a few years before succumbing to the inertia of digital. Still makes me a little sad that such a beautiful camera is just languishing on a shelf in my basement.
- aaronbrethorst 5y agoHit me up. I’d love to talk about buying it from you. I shoot film, primarily 120 and large format. I’d give your Hasselblad a good home. Email is in my profile.
- blhack 5y agoAlso: they were $50,000.
- derekjdanserl 5y agoYowzers. I guess I’m not surprised. I shot one once just being curious. It felt like driving a Cadillac, but the owner seemed to be struggling to find an actual purpose for it that his film Hasselblad wasn’t a better fit for.
- LegitShady 5y agothey were large format digital cameras and they were hassblad so they were very pricy. They weren't aimed at consumers or even your average pro. But I think the competing brands were good enough to make it non viable.
- petre 5y agoPhotography itself changed. Not many photographers are shooting for fashion magazines and you could probably get the job done with a Canon 5D which cost a fraction of what a Hasselblad did. Canon and Nikon were still kind of slow adopting new tech like mirrorless cameras and lost matket share to Sony. Leica instead concentrated on selling cameras to dentists and other well off types, making lenses for other camera systems and mobile phones. They're still here today.
- asdff 5y agoMirrorless isn't always a good thing. 5d can probably take 3x as many pictures on a battery since it doesn't have to power a live view feed for you to compose pictures.
- petre 5y agoWell, that's what most photographers and videographers want: a big articulated screen, maybe streaming to a phone or tablet instead of peeking into a tiny viewfinder. Power? If I were in Patagonia, I'd care, but otherwise anywhere in the developed world with power outlets, cables and chargers around, no. Most people want a light camera that can could suprpass what a smartphone can do in terms of quality and ergonomics. For most of them it's the GoPro.
- michaelwilson 5y agoHuh? The X1D-II and the XCD lens series is well regarded by pro photographers and shows well in independent technical reviews. The body is ~$5750 which is not peanuts, but it's not $50K either.
- derekjdanserl 5y agoTo be clear, they are excellent cameras! But with a very small market. They were built like workhorse cameras but they did’t have nearly enough of a competitive ecosystem to actually be workhorse cameras. It’s not surprising that they met their fate.
- MarkMarine 5y agoThe color off the sensor is amazing. I rented one for my son’s birth because I needed an autofocus for non-manual friends and family to shoot with and I almost bought it after. The UX is perfect. Simple, direct, if you shot a manual film camera you instantly understand it. Lenses are great, but big and heavy.
- derekjdanserl 5y agoYes, it’s very awkward to see the Hasselblad (digital) logo on a drone. Of course a medium format sensor would be entirely counter-intuitive in such a use case. So sad watching the photography industry crumble like so.
- asdff 5y agoThey still sell medium format cameras. They'd probably be out of business without the investment.
- deleted 5y ago[deleted]
- ur-whale 5y ago> So sad watching the photography industry crumble like so. The photography industry IS DJI type companies these days.
- ricardobeat 5y agoDid you see the image quality in the sample videos? Seems to live up to the branding.
- wyager 5y agoIf you go to the DJI flagship in Shenzhen, they have a little Hasselblad store stuffed in the corner. Pretty incongruous.
- wmf 5y agoSony has fake Zeiss and Panasonic has fake Leica so DJI is just catching up.
- derekjdanserl 5y agoTrue, but Hasselblad is a bit of a unique situation, especially compared with Zeiss. Also, Sony and Panasonic do not disconfigure their lens hoods to accommodate the Zeiss/Leica logos.
- schleck8 5y agohttps://www.notebookcheck.com/fileadmin/Notebooks/News/_nc3/Vivo_X60_Serie_Global_Launch.jpg https://www.notebookcheck.com/fileadmin/Notebooks/News/_nc3/... https://consumer-img.huawei.com/content/dam/huawei-cbg-site/weu/ch/mkt/campaign/p40/the-most-sophisticated-camera-system/images/camera/a-camera.jpg https://consumer-img.huawei.com/content/dam/huawei-cbg-site/...
- derekjdanserl 5y agoThose lends hoods are fully intact and symmetrical just as they should be.
- causi 5y agoOnePlus has had fake Hasselblad for a while as well.
- georgeek 5y agoHasselblad has its roots in military optics and space-constrained imaging solutions. They have made many professional surveillance systems over the years with smaller sensors. Hopefully this is not just a slapped logo.
- aaronbrethorst 5y agoSo you’re saying there’s no way I can strap my 80mm V-mount lens and 120 film back onto this drone?!?! That’s a letdown.