"You can be sure anyone who advertises his services in this way understands nothing of importance about marketing or business." I think this statement is almos

"You can be sure anyone who advertises his services in this way understands nothing of importance about marketing or business." I think this statement is almost backwards. The reason "designers" use buzzwords is because it gets small business owners on board with them. Advertising your design services in a cookie cutter, predictable way is OK if you have the portfolio, skills, and actual marketing knowledge to provide business value. I don't care how great your copy or copywriter is, the text and UI has to be seamlessly integrated into the experience so there is NO distraction and the message can be properly conveyed. This takes an artist... Bottom line- this guys is missing it