There is value in non-profit for the users. Think of Facebook and how their business-model benefits from getting users engaged by getting enraged, to keep them

There is value in non-profit for the users. Think of Facebook and how their business-model benefits from getting users engaged by getting enraged, to keep them reading more "shocking stuff". SE is a for-profit company and no doubt that is a reason behind their gamified approach of making users more or less compete on who gets the most points, which can lead to an adversarial atmosphere. A non-profit's main priority will be getting users to collaborate, not compete.