Why is it seemingly always a stylistic choice to make the information more obfuscatory than it needs to be? Why does this article name drop “Data Access Object”

Why is it seemingly always a stylistic choice to make the information more obfuscatory than it needs to be? Why does this article name drop “Data Access Object” as some sort of esoteric secret when it’s a literal defined thing. Why write an article that requires foreknowledge or a search engine to understand? Or is this about Microsoft’s data objects? Or what? Lol. Haha, really?