I don't know, I think you can go ahead and use your best judgment on whether it's riskier for an indie game studio to go all-in on marketing through a social me

I don't know, I think you can go ahead and use your best judgment on whether it's riskier for an indie game studio to go all-in on marketing through a social media juggernaut or trying to steer people to channels like a mailing list that they control. This is not a research paper. I'm sure there's lots to criticize in "nerd philosophy" but an article that boils down to "avoid vendor lock-in" with a cute analogy is just a weird target to choose. If you can't help but read a certain ideological slant onto it and can't possibly understand it separate from that reading, I think that says more about you.