I have a sibling that works for a large multinational corporation and does sourcing for products. To sell the exact same item successfully in Asia, Europe and

I have a sibling that works for a large multinational corporation and does sourcing for products. To sell the exact same item successfully in Asia, Europe and North America, there is a certain amount of packaging that the customer expects for the price of the product. Asia is the lowest, Europe is in the middle, and North America is the highest. It is, apparently, a cultural thing.