My guess is that it's all downhill after the device has been unpackaged - the device fails to meet inflated expectations; it becomes outdated in short order; or

My guess is that it's all downhill after the device has been unpackaged - the device fails to meet inflated expectations; it becomes outdated in short order; or if it works like it's supposed to, it becomes transparent. The opening of a box is the peak of anticipation right before the 'meh' of banal integration. The mind moves on to the next greatest thing to anticipate. Then also, some people can't afford nice stuff. Unboxing videos are a way for people to experience possession virtually.