Sponsored promotional fanart is a thing, and the sponsor often can have the artists post the stuff at specific date with specific captions, which creates a feel

Sponsored promotional fanart is a thing, and the sponsor often can have the artists post the stuff at specific date with specific captions, which creates a feeling of a surge in popularity for bystanders. Once the tag/keyword becomes trendy, many artist wanna-bes would (have to) draw fanarts either out of affection/because they actually enjoy the game, or simply to ride on the popularity and attract followers for themselves - I'm not trying to badmouth this, and I feel for the rising artists, but this has been a pattern that I obvserved over and over again. Personally I absolutely hate this game for both the gatcha aspect and the blatant plagiarism.