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“But It For Life” is a double-niched category: from the limited number of consumers interested and educated in the value proposition and from the entrepreneurs
by adolph 5y ago
“But It For Life” is a double-niched category: from the limited number of consumers interested and educated in the value proposition and from the entrepreneurs willing to build the companies and muster the investors who aren’t turned off by the promise of slow and small growth.
- HWR_14 5y agoI feel like the investors are the hard part there, not the consumers. For instance, all pay software seems to be moving towards a subscription service, and that's not a consumer-led movement.