AFAIK, IAPs are not uniformly or normally distributed. The vast majority of players pay nothing or close to nothing, while a few "whales" pay a ton. "Yet, only

AFAIK, IAPs are not uniformly or normally distributed. The vast majority of players pay nothing or close to nothing, while a few "whales" pay a ton. "Yet, only 5% of total app users make any in-app purchase (Sterling, 2016), and 70% of those in-app purchases appear to come from big spenders or ‘Whales' who account for only the top 10% of the paying users (Shaul, 2016)." [0] 0. What Causes Users’ Unwillingness to Spend Money for in-App Purchases in Mobile Games? a Structured Abstract; https://easychair.org/publications/preprint/HxVC https://easychair.org/publications/preprint/HxVC Maybe they have proportionally way more whales than other games? (I strongly dislike the "whales" term. Is there a less condescending synonym?)