My thoughts: 1. Why do I want to work for you based on this mail? You are telling me you are like every other company... literally! 2. Many of the things you

My thoughts: 1. Why do I want to work for you based on this mail? You are telling me you are like every other company... literally! 2. Many of the things you list are very... wishy washy. You are using weak words. If I put those words on my resume, you'd pass them over. 3. Red flags: 3.1 I expect your company to have too many meetings. The fact that you even MENTION meetings with a positive tone is a red light, for some coders. 3.2 Much of what you mention I assume is true at most companies. What company would an employee NOT be able to give feedback to improve process at? Well.. no place people will stay long. Final thoughts: You are making a sales pitch. You are trying to sell me on wasting ~5 hours of my life on your company, possibly deal with rejection, etc. Why should I bother... Your mail doesn't answer the question. Answers: $$$! Good pay is an answer. Awesome benefits, STRONG culture, great name to put on my resume, good founders to convince me you'll have a great exit. These things matter! Remember, engineers work for a living, we may love what we do... but we'll listen to someone else's problems for money too. Another thought: Lower the bar to reply. Unless it is a GREAT opportunity, why am I going to go beyond the site I'm using for a job search? Why am I going to cover letter, github, etc... for a generic job, that I'll get 10 of in the next week in my inbox, who will all be less picky, and less of a pain. But I encourage you to look at it as sales. Sell me! Make me WANT to buy into YOUR company and YOUR product for what makes it great!