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Kudos on the work done and I hope you the best of luck. A little note of advise: I wouldn’t start my company description as “the Y of X” or “the Y alternative

Kudos on the work done and I hope you the best of luck. A little note of advise: I wouldn’t start my company description as “the Y of X” or “the Y alternative to X”. It’s okay to mention if you are similar to another well known company, but don’t use it to describe your company, specially not in the first line.

oDot 5y ago
I disagree, much easier to understand when it's described like this
- xondono 5y ago
  I’m just saying this is better: We are building Jitsu, (https://github.com/jitsucom/jitsu https://github.com/jitsucom/jitsu, https://jitsu.com/ https://jitsu.com/) We help companies collect events from their apps, websites, and APIs and send them to databases. Think of us as an open-source Segment alternative.
vklmn 5y ago
There's always a tradeoff. By describing our company as "alternative to X" you saving tons of time by explaining what you company does. People are overloaded with information, and average attention span very short. But I see the disadvantages too! We have an internal debate about tagline a few months ago, and essentially decided to go with "Open-source alternative to Segment". But it wasn't an easy decision! However, I think that the product matters the most. You can change the tagline in a few clicks. Can't say the same about the product
- xondono 5y ago
  It’s okay to use that for an elevator pitch, I’d just reverse the order. First tell me what you do, then tell me what you are similar to. >> We are building Jitsu, (https://github.com/jitsucom/jitsu https://github.com/jitsucom/jitsu, https://jitsu.com/ https://jitsu.com/) We help companies collect events from their apps, websites, and APIs and send them to databases. Think of us as an open-source Segment alternative
nopcode 5y ago
I agree. I hadn't heard of Segment and now I'm reading your competitors website.
- vklmn 5y ago
  That's a chance you have to take when you're making this decision!

oDot 5y ago

I disagree, much easier to understand when it's described like this

xondono 5y ago
I’m just saying this is better: We are building Jitsu, (https://github.com/jitsucom/jitsu https://github.com/jitsucom/jitsu, https://jitsu.com/ https://jitsu.com/) We help companies collect events from their apps, websites, and APIs and send them to databases. Think of us as an open-source Segment alternative.

vklmn 5y ago

There's always a tradeoff. By describing our company as "alternative to X" you saving tons of time by explaining what you company does. People are overloaded with information, and average attention span very short. But I see the disadvantages too! We have an internal debate about tagline a few months ago, and essentially decided to go with "Open-source alternative to Segment". But it wasn't an easy decision! However, I think that the product matters the most. You can change the tagline in a few clicks. Can't say the same about the product

xondono 5y ago
It’s okay to use that for an elevator pitch, I’d just reverse the order. First tell me what you do, then tell me what you are similar to. >> We are building Jitsu, (https://github.com/jitsucom/jitsu https://github.com/jitsucom/jitsu, https://jitsu.com/ https://jitsu.com/) We help companies collect events from their apps, websites, and APIs and send them to databases. Think of us as an open-source Segment alternative

nopcode 5y ago

I agree. I hadn't heard of Segment and now I'm reading your competitors website.

vklmn 5y ago
That's a chance you have to take when you're making this decision!