The mind-blowing part of this is that the "mindshare" includes the perception that the apps have more predictable prices than yellow cabs... That was never why

The mind-blowing part of this is that the "mindshare" includes the perception that the apps have more predictable prices than yellow cabs... That was never why people switched in the first place, it was because of cheaper prices and convenience, not "predictable" prices. The whole thing from the start was that the price on Uber fluctuates a lot. That's central to the entire idea. Surge pricing, etc.