> look at all the Apple unboxing videos - it is definitely an experience... People don't appreciate how expensive those boxes are. I think I've seen an article

> look at all the Apple unboxing videos - it is definitely an experience... People don't appreciate how expensive those boxes are. I think I've seen an article in the past but can't find it now - and maybe it changes at Apple's scale - but those kind of high-quality, precision-made boxes with that kind of vacuum effect you get opening them are astronomically expensive and will dwarf the costs of almost all consumer products that you'd put in them.