Right? It's like "I want to start eating less meat". "OK, here's something that sorta kinda looks and tastes like burger or nuggets". "No, but I want to start e

Right? It's like "I want to start eating less meat". "OK, here's something that sorta kinda looks and tastes like burger or nuggets". "No, but I want to start eating vegetables". "Yeah, yeah, don't worry, this thing is made of vegetables". So, prior to the veggie burgers and soy nuggets you were hooked on low quality meats in beef burgers and chicken nuggets, and now you are to remain hooked on low quality vegetables in bean burgers and soy nuggets. Or rather, you are to remain hooked on the products of the same industry that has been destroying the planet and the developed world's diets for generations. And suddendly, the products of this same industry are not just not junk food anymore, they are healthy alternatives that don't harm the environment!