Thinking about it a bit, there are physical solutions EVGA/NVidia can take that don't rely on introducing DRM components into the software. One that comes to mi

Thinking about it a bit, there are physical solutions EVGA/NVidia can take that don't rely on introducing DRM components into the software. One that comes to mind would be stamping a red embossed serial number into the plastic around the entire chassis around the card. It wouldn't look very nice but it would be nearly impossible to remove and sanding it down would look extremely obvious that it was a stolen card in any product listings.