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They're colour themes. Mozilla's celebrating the fact that you can change Firefox's colour theme while trying to spin it as something super unique. > we chose

by Liru 5y ago

They're colour themes. Mozilla's celebrating the fact that you can change Firefox's colour theme while trying to spin it as something super unique. > we chose “Colorways” rather than “themes” to show we are branching out from our language of “browser” to speak the language of everyday life and everyday users. Basically, fashion-industry word salad, but for the tech industry! Hooray!

slig 5y ago
They don't seem to care about power users anymore, and "everyday life and everyday users" are on Safari and Chrome. Really sad.
- Spivak 5y ago
  And they really shouldn't. If you're not pissing off your power users you're not moving fast enough. The only user-stories that mass-market browser makers should care about are casual users browsing the web and software developers publishing to to the web. Power users are a completely different market segment and have totally different needs and expectations from causal users.
  - maccolgan 5y ago
    >casual users browsing the web Bold of you to assume they really care about which browser they use. I'd not be surprised if the vast majority of them use Edge and Safari.
  - seanw444 5y ago
    I hate what you say, but you're right.
  - slig 5y ago
    But they're not moving fast enough, unfortunately. That's why there are a lot of new features available on Chrome that are not on Firefox, and that matters a lot for normal users because for them it's the browser that's broken, not the website.
  - flohofwoe 5y ago
    This "strategy" will only drive the few remaining users away who actively decided to use Firefox while not winning any new "casual users" over (because those don't care about what differentiates Firefox from Chrome or Safari, they're all just web browsers after all).
- guilhas 5y ago
  Exactly The other day my mother asked me to check her pc for problems, while at it I was like "...let me remove Chrome and install Firefox" -"Don't do that" she said -"Why?!" I was surprised because she is old and not technical at all, why would she even know what a Firefox is... Or have such strong opinion -"Just don't do it, I don't like it" -"Ok, I'll leave Chrome and you can try both" -"Won't that use more space?" -"Not really a problem as long you don't open both at same time" -"Don't do it I have already tried it" and more or less ended there, but I am still curious why Maybe I should explain her that now it is different because they have colors ways.... (with fast internet, low ram, and still HDD, I thought that Firefox with disk, and memory, cache disabled would be best)
klyrs 5y ago
They invented a word because... um... adding jargon to the lexicon results in... less... jargon? I mean, when I saw the word "colorways" I interpreted it as a synonym for "waveguides." Story checks out, I guess?
- zerocrates 5y ago
  Colorways is a term you see used, as a parent post said, in fashion. The different color combinations for say, sneakers, are often called "colorways."
  - klyrs 5y ago
    Oh, apparently, my eyes filter out the word 'fashion'. Shoe nerds. Great market segment to target. They probably know how to install apps. That'll save the ship.
- sbysb 5y ago
  Colorways is a pretty common word in other areas though, so it's not entirely made up. Colorways is used extensively in the shoe world to describe when new colors/patterns on an older shoe line drop.
  - maccolgan 5y ago
    Where are Mozilla getting these people from? Are they hiring marketing people from the fashion industry?
  - handrous 5y ago
    It's way more jargony than "theme", which has been used for color themes since at least win 3.1 and is fairly well-known in that sense among the general population. Meanwhile, I'd never heard of "color ways" until like 3 years ago, and I'd still not have if I didn't pay (too much) attention to tech and industry news. [EDIT] Oh my god, it's even worse, I read other posts on this thread and just realized that I got it from getting very slightly into shoes, not even from tech news. LOL. Yeah, this is a terrible name.
  - 5y ago
havkd 5y ago
> we chose “Colorways” rather than “themes” to show we are branching out from our language of “browser” to speak the language of everyday life and everyday users. It’s the first time in my life I’ve heard the word “colorway”. That’s how disconnected Mozilla is from reality.
- notacoward 5y ago
  It's a fairly common term for shoes, and (I think) for other clothing as well. While I'm not a fan of importing fashion jargon to computing, it's more connected to reality than certain HN commenters seem to be.
  - deleted 5y ago
    [deleted]
diggernet 5y ago
Which everyday users have "colorways" in their vocabulary?
- crakenzak 5y ago
  Its very popular in the sneaker community.
  - glitchcrab 5y ago
    I would hazard a guess that a Venn diagram of shoe fanatics and Firefox users has very little overlap.
  - mixmastamyk 5y ago
    Have never seen the word in my life. Had to DDG it, came here as I'm already on the site.
- LukeShu 5y ago
  Also very common in the mechanical keyboard community.
contravariant 5y ago
> we chose “Colorways” rather than “themes” to show we are branching out from our language of “browser” to speak the language of everyday life and everyday users. What's weird here is that they consider "branching out from our language of \"browser\"" a completely normal phrase but the word "theme" far too technical for 'everyday users'. Though that's nowhere near as weird as the fact that they think "Colourways" is a normal word, that'll disqualify anyone who has English as their second or third language for a start, but maybe it's more commonly known amongst native speakers?
- thewakalix 5y ago
  It's not a standard word, although it seems similar to "folkway" etc.
EMM_386 5y ago
> They're colour themes. Mozilla's celebrating the fact that you can change Firefox's colour theme while trying to spin it as something super unique. This is incredibly misguided to me. Who is your core base? Clearly, someone who went out of their way to install a third-party browser on an operating system that likely comes with a pre-installed Chromium browser (whether Microsoft or Google) did that for a reason. And they likely didn't do it because they wanted better themes or were unaware such a feature exists.
- Jansen312 5y ago
  Has been user since Netscape open sourced it. Initially it gained a lot of users largely due to it been very customizable and listened to feedbacks. Over the years, I don't use FF anymore especially when they deprecated xul and Waterfox/Palemoon forked out. They lost most of their core that I think they not sure who is their core base.

by Liru 5y ago

slig 5y ago

They don't seem to care about power users anymore, and "everyday life and everyday users" are on Safari and Chrome. Really sad.

Spivak 5y ago
And they really shouldn't. If you're not pissing off your power users you're not moving fast enough. The only user-stories that mass-market browser makers should care about are casual users browsing the web and software developers publishing to to the web. Power users are a completely different market segment and have totally different needs and expectations from causal users.
- maccolgan 5y ago
  >casual users browsing the web Bold of you to assume they really care about which browser they use. I'd not be surprised if the vast majority of them use Edge and Safari.
- seanw444 5y ago
  I hate what you say, but you're right.
- slig 5y ago
  But they're not moving fast enough, unfortunately. That's why there are a lot of new features available on Chrome that are not on Firefox, and that matters a lot for normal users because for them it's the browser that's broken, not the website.
- flohofwoe 5y ago
  This "strategy" will only drive the few remaining users away who actively decided to use Firefox while not winning any new "casual users" over (because those don't care about what differentiates Firefox from Chrome or Safari, they're all just web browsers after all).
guilhas 5y ago
Exactly The other day my mother asked me to check her pc for problems, while at it I was like "...let me remove Chrome and install Firefox" -"Don't do that" she said -"Why?!" I was surprised because she is old and not technical at all, why would she even know what a Firefox is... Or have such strong opinion -"Just don't do it, I don't like it" -"Ok, I'll leave Chrome and you can try both" -"Won't that use more space?" -"Not really a problem as long you don't open both at same time" -"Don't do it I have already tried it" and more or less ended there, but I am still curious why Maybe I should explain her that now it is different because they have colors ways.... (with fast internet, low ram, and still HDD, I thought that Firefox with disk, and memory, cache disabled would be best)

klyrs 5y ago

They invented a word because... um... adding jargon to the lexicon results in... less... jargon? I mean, when I saw the word "colorways" I interpreted it as a synonym for "waveguides." Story checks out, I guess?

zerocrates 5y ago
Colorways is a term you see used, as a parent post said, in fashion. The different color combinations for say, sneakers, are often called "colorways."
- klyrs 5y ago
  Oh, apparently, my eyes filter out the word 'fashion'. Shoe nerds. Great market segment to target. They probably know how to install apps. That'll save the ship.
sbysb 5y ago
Colorways is a pretty common word in other areas though, so it's not entirely made up. Colorways is used extensively in the shoe world to describe when new colors/patterns on an older shoe line drop.
- maccolgan 5y ago
  Where are Mozilla getting these people from? Are they hiring marketing people from the fashion industry?
- handrous 5y ago
  It's way more jargony than "theme", which has been used for color themes since at least win 3.1 and is fairly well-known in that sense among the general population. Meanwhile, I'd never heard of "color ways" until like 3 years ago, and I'd still not have if I didn't pay (too much) attention to tech and industry news. [EDIT] Oh my god, it's even worse, I read other posts on this thread and just realized that I got it from getting very slightly into shoes, not even from tech news. LOL. Yeah, this is a terrible name.
- 5y ago

havkd 5y ago

> we chose “Colorways” rather than “themes” to show we are branching out from our language of “browser” to speak the language of everyday life and everyday users. It’s the first time in my life I’ve heard the word “colorway”. That’s how disconnected Mozilla is from reality.

notacoward 5y ago
It's a fairly common term for shoes, and (I think) for other clothing as well. While I'm not a fan of importing fashion jargon to computing, it's more connected to reality than certain HN commenters seem to be.
- deleted 5y ago
  [deleted]

diggernet 5y ago

Which everyday users have "colorways" in their vocabulary?

crakenzak 5y ago
Its very popular in the sneaker community.
- glitchcrab 5y ago
  I would hazard a guess that a Venn diagram of shoe fanatics and Firefox users has very little overlap.
- mixmastamyk 5y ago
  Have never seen the word in my life. Had to DDG it, came here as I'm already on the site.
LukeShu 5y ago
Also very common in the mechanical keyboard community.

contravariant 5y ago

> we chose “Colorways” rather than “themes” to show we are branching out from our language of “browser” to speak the language of everyday life and everyday users. What's weird here is that they consider "branching out from our language of \"browser\"" a completely normal phrase but the word "theme" far too technical for 'everyday users'. Though that's nowhere near as weird as the fact that they think "Colourways" is a normal word, that'll disqualify anyone who has English as their second or third language for a start, but maybe it's more commonly known amongst native speakers?

thewakalix 5y ago
It's not a standard word, although it seems similar to "folkway" etc.

EMM_386 5y ago

> They're colour themes. Mozilla's celebrating the fact that you can change Firefox's colour theme while trying to spin it as something super unique. This is incredibly misguided to me. Who is your core base? Clearly, someone who went out of their way to install a third-party browser on an operating system that likely comes with a pre-installed Chromium browser (whether Microsoft or Google) did that for a reason. And they likely didn't do it because they wanted better themes or were unaware such a feature exists.

Jansen312 5y ago
Has been user since Netscape open sourced it. Initially it gained a lot of users largely due to it been very customizable and listened to feedbacks. Over the years, I don't use FF anymore especially when they deprecated xul and Waterfox/Palemoon forked out. They lost most of their core that I think they not sure who is their core base.