We do B2B sales, we don't have an ISO certificate, and to my knowledge it has never cost us a deal (though some companies have asked). But I'm sure it also dep

We do B2B sales, we don't have an ISO certificate, and to my knowledge it has never cost us a deal (though some companies have asked). But I'm sure it also depends what you're selling. We mostly sell marketing services and the risk is inherently low (we generally don't have access to any sensitive client data or systems).