Oooh, we're in the Third Wave of software development! Will it be like Third Wave of coffee? [1] I can't wait to have artisanal software. Thankfully, this Blog

Oooh, we're in the Third Wave of software development! Will it be like Third Wave of coffee? [1] I can't wait to have artisanal software. Thankfully, this BlogPost has concluded that, not only is three the correct number of waves (and yes, the number of waves shall be three), but it has also backed up this conclusion with strong evidence from the paragons of innovation and efficiency, Ford and GM. One cannot disagree with how great market segmentation works for GM, selling the same truck under both Chevrolet and GMC nameplates, or the same SUV as a Chevrolet, and a Buick, and a GMC. This cannot be wasteful or driven by internal fiefdoms. Because, look at Ford, they sell Ford trucks under both the names Ford and... well, uh, okay, that's it. It's indisputable that Ford building the Explorer in the 90s, and then begrudgingly allowing Mazda to sell the same SUV under the Mazda name as the Navajo, but only with 2 doors, is a killer innovation in market segmentation leading to larger overall sales, rather than a I-scratch-your-back-you-scratch-mine agreement that gave Mazda a way to quickly get popular SUVs in the showroom in order to drive foot traffic and (hopefully) sales. But seriously, I get that cars are segmented by lifestyle these days, and the "same car under different badges" was just a crappy example. But why does everything have to be a groundbreaking innovation, and allocated to a wave? Why not just say "there used to be only a couple of different cars because they were expensive and hardly anyone bought cars, and variety was an obvious and inherent outgrowth from increasing sales volume and customer demand"? 1. https://en.wikipedia.org/wiki/Third_wave_of_coffee https://en.wikipedia.org/wiki/Third_wave_of_coffee