Why is one thing a corporate persona and the other "speaking their mind"? I think most CEOs are good at cultivating a personal brand that speaks to the people t

Why is one thing a corporate persona and the other "speaking their mind"? I think most CEOs are good at cultivating a personal brand that speaks to the people they want to be reaching out to. Musk is equally if not more pompous with his nuggets of wisdom, and offers no value or substance either.