I see a Ferrari is a status symbol, as likely their internal brand and sales teams would too. To me it would function as a piece of fashionable jewellery to si

I see a Ferrari is a status symbol, as likely their internal brand and sales teams would too. To me it would function as a piece of fashionable jewellery to signal 'I'm filthy rich'. From that point of view they could sell anything as long as they can maintain the exclusivity and public perception that the owner of that thing is 'filthy rich'.