Why? If you total your car, do you feel bad that the insurance company paid $35k for a brand new car? Surely, you have not paid $35k in premiums. Don't ever fe

Why? If you total your car, do you feel bad that the insurance company paid $35k for a brand new car? Surely, you have not paid $35k in premiums. Don't ever feel bad for businesses that advertise and then you happen to use the product as intended. I think of these free-pooling companies in a similar vien as insurance firms. Some customers are very profitable and some are not. But they did the ROI for marketing it as "Unlimited" which brings new customers (again some profitable and others not so much). There is probably a regression equation that models profitability of such a business.