3 ms·
When I saw Zillow doing this, I honestly thought it was for a different reason than pure profit on houses. I thought they wanted to take over the MLS. The reas
by brightball 5y ago
When I saw Zillow doing this, I honestly thought it was for a different reason than pure profit on houses. I thought they wanted to take over the MLS.
The reason that local realtor groups will never get displaced by a Zillow is that in almost every area, those local realtors control access to the MLS. But...if a company like Zillow could come along and get a significant number of listings in an area that weren't represented on the MLS then Zillow could start to replace the MLS in that area without fear of being cutoff by the local realtor group.
To see that all they were trying to do was make money flipping houses...I'm honestly a little shocked.
But, this gets me back to my belief that Redfin is the only tech company in real estate with a real chance to be disruptive.