It depends. If the content in question could possibly cast doubt that the vaccines are anything but 100% safe as drinking a glass of water, then we go with the

It depends. If the content in question could possibly cast doubt that the vaccines are anything but 100% safe as drinking a glass of water, then we go with the twitch streamer, NYT journalists, randos on Twitter, etc. If the content in question supports the idea that the vaccines are a silver bullet and must be taken by everyone immediately or they should lose their job and be cast out of public life, then the study involved is now canon and we should label the former groups questioning this as peddling in disinformation.