Great comment. As Seth Godin said in http://sethgodin.typepad.com/seths_blog/2011/05/marketing-lesson-from-the-apocalypse.html http://sethgodin.typepad.com/seth

Great comment. As Seth Godin said in http://sethgodin.typepad.com/seths_blog/2011/05/marketing-lesson-from-the-apocalypse.html http://sethgodin.typepad.com/seths_blog/2011/05/marketing-le... "Sell a story that some people want to believe. In fact, sell a story they already believe."