Into this discussion I will drop the following points: 1. The creator of the VLC media player was apparently offered "tens of millions" of euros to insert ads.

Into this discussion I will drop the following points: 1. The creator of the VLC media player was apparently offered "tens of millions" of euros to insert ads. Thus, if your software is sufficiently widely used, that is the kind of temptation you may eventually face. 2. He said no. So there do exist people who will resist such temptation. Citation: https://news.ycombinator.com/item?id=15372048 https://news.ycombinator.com/item?id=15372048 and the link chain therefrom