I think a couple things. 1/ Have a flavor profile that's targeted towards a demographic you can reach. It's a much easier sell if you have access to an initial

I think a couple things. 1/ Have a flavor profile that's targeted towards a demographic you can reach. It's a much easier sell if you have access to an initial distribution channel and that demographic understands immediately what it might taste like. 2/ First customers: I started off with a couple friends, and then guessed where else I might find more like them. Kept trying until I found more. Don't start with paying for ads unless you're doing MVP testing pre-product. 3/ Have a unique flavor that they can't get anywhere else, but is legible (by reading the description, they can kinda imagine it). This may be tough, and your best bet is probably testimonies from your friends. 4/ Don't worry about scaling up initially. Take the time to make sure the product is something people actually want. Be skeptical and look for indicators, cuz your friends will lie to your face. Look for what they do, not what they say: spreading by word of mouth, repeat orders, unboxing on social media without you asking. etc. Work out the product kinks while you're small, because small problems also become big problems at scale. 5/ Work out the order fulfillment process and keep iterating on it. I find it really eats up time when I get an order that I'm not expecting to handle. Be organized and keep track of things.