This. The biggest example I can think of to prove your point is Microsoft. To provide a personal anecdote; I don't like using Microsoft products and always loo

This. The biggest example I can think of to prove your point is Microsoft. To provide a personal anecdote; I don't like using Microsoft products and always look for an open-source, unixy replacement when at home. I complain about Microsoft (products, economy, & policy) at almost every opportunity. And in the same breath I will wholeheartedly recommend the same Microsoft product that I personally wouldn't use to a client in need. The ubiquity and quality of Microsoft products is too significant to ignore. If I were to recommend one of my neckbeard alternatives I would certainly get support calls about it all the time. But if you only ever went by my social media posts you would think I absolutely hate Microsoft and vehemently refuse to use their products. That's not the case. I just don't get excited enough about Microsoft as a business to go parroting their marketing and waving their flag. The good balances the bad enough that I stay with the brand, but human negativity bias still exists and I've got to complain. The product is too ubiquitous to ignore.