What I am proposing is an extension to DNS to allow individuals to find each other directly rather than having to go through middlemen like FB etc to simply mes

What I am proposing is an extension to DNS to allow individuals to find each other directly rather than having to go through middlemen like FB etc to simply message each other. DNS already exists as a point of centralised control. Service Providers already have to log IP vs user accounts. don't see how extending DNS for the masses could make things any worse. As a sibling comment points out though, who pays to run it?