If I could answer that question, I'd be doing management consulting, not software development. But I think a good first step is to just be aware of it. Many pe

If I could answer that question, I'd be doing management consulting, not software development. But I think a good first step is to just be aware of it. Many people don't even notice these subtle biases. Once you're aware of them, it's a matter of training yourself to ask the question: is this good for me, or good for the business? Am I doing this because it's good for me, or good for the business?