> - A simplified, modern UI. It's fair to argue about specifics here like "tabs as buttons", but not about simplification overall. This may frustrate power user

> - A simplified, modern UI. It's fair to argue about specifics here like "tabs as buttons", but not about simplification overall. This may frustrate power users, but power users are the vast minority. 1) Being amazing for power users and also everyone else is why power users did all their marketing work for them in the Phoenix/Firebird days and installed it on every computer they were allowed access to for more than two minutes. We did that because having people in our support-sphere using Phoenix/Firebird/Firefox made our lives much easier, and those users happier. Maybe try something bold like building in ad-blocking? Blocking pop-ups by default was basically exactly that, back in the day, and was a huge part of why we evangelized it so readily. 2) How many users do they still have who aren't power users, or didn't have their browser installed by their friendly neighborhood power user?