This is the one and only answer ;) Of course the alternative to making free customers the product is to upsell free customers to a paid plan and factor in the c

This is the one and only answer ;) Of course the alternative to making free customers the product is to upsell free customers to a paid plan and factor in the conversion rate when using free as a marketing method. But if the free product is "good enough" then there are few upsells (which I believe is Zoom's problem), and then it's back to the user is the product not the customer.