While ads are frustrating, isn't the pervasive nature of surveillance capitalism worse? Would we rather pay some small amounts for the digital products we use,

While ads are frustrating, isn't the pervasive nature of surveillance capitalism worse? Would we rather pay some small amounts for the digital products we use, watch a handful of ads, or handover the totality of our thoughts, intentions, and behavior to the provider? Seems like our grandparents were correct. Nothing is free.