I don't know if it's different elsewhere, but for me the "alternative meat" products are competing with premium meat products due to their price - being "better

I don't know if it's different elsewhere, but for me the "alternative meat" products are competing with premium meat products due to their price - being "better than a cheap hot dog" is appropriate if it costs comparable to a cheap hot dog, however, it costs multiple times more and if it has a price tag comparable to premium cuts of beef, then the bar for taste is much, much higher than that.