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If you're not a customer, you're the product.
by LurkingPenguin 5y ago
If you're not a customer, you're the product.
- rexreed 5y agoThis is the one and only answer ;) Of course the alternative to making free customers the product is to upsell free customers to a paid plan and factor in the conversion rate when using free as a marketing method. But if the free product is "good enough" then there are few upsells (which I believe is Zoom's problem), and then it's back to the user is the product not the customer.
- jen20 5y agoAnd it seems irresistible to many companies to make paying customers the product too.
- npteljes 5y agoThis is a tired cliché. Users are products either way.