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I have a feeling that this is probably more of an upgrade call to action, and they probably don't expect material revenue from ads. Even at $5 CPM (high for a

• londons_explore 5y ago
  The ad can be a silent video ad permanantly playing at the side of the screen. One ad every 30 seconds should become quite a lot of ad views by the end of a long meeting.
  • kortex 5y ago
    Oh great, that's exactly what we need for meeting engagement and zoom fatigue: distracting sidebar ads. Maybe it will encourage people to giddy up and finish just to get away from the ads.
• koolba 5y ago
  It’ll be more than $5 CPM for an ad where you know the consumer: - Has their audio enabled and speakers on - Has personalized data and history associated with their account - Has a camera aimed at them to detect eyeball ad tracking
• geocar 5y ago
  > Even at $5 CPM (high for a web banner), zoom will make... half a penny per meeting, before incurring multiple cents in bandwidth costs. Zoom says they have over 3.3 trillion meeting-minutes as of October 2020: Let's assume they are counting each party to the meeting separately, and that "free tier" represents a mere 10% of their traffic: A $1 CPM rotated every five minutes is $660m every year. Ad serving (technology) is cheap if done smartly: I could serve a billion video ads a month for around $150k/pcm in 2013. I would expect not only material revenue, but material growth as well.