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How much loss can any company take? The more successful your loss leader, the higher the losses. If you sell 10 million tablets at $100 loss per tablet that's

How much loss can any company take? The more successful your loss leader, the higher the losses. If you sell 10 million tablets at $100 loss per tablet that's a billion dollar loss. And I'm not sure selling 10 million would even be enough of an inroad. And I'm not sure that selling them at $100 per tablet loss would make them cheap enough to sell at that quantity. It's a very delicate situation.

sorbus 15y ago
> And I'm not sure selling 10 million would even be enough of an inroad. Elsewhere in this thread, earl claims that around 25 million iPads (both generations) have been sold. So selling 10 million tablets would be a pretty huge inroad.