> In short, I don't believe there will be a "next killer product" for Apple, or any company. In the absence of another device for people to buy, Apple will lik

> In short, I don't believe there will be a "next killer product" for Apple, or any company. In the absence of another device for people to buy, Apple will likely continue to fill in their ecosystem with things like services. Hosting people's photos makes the services revenue very sticky. I think Apple is being flexible about what does or does not come from Car research. Considering the longest time they go without sunsetting support on products is 7 years, I don't see car sales being viable. Connected home is likely to get really big soon with Matter consolidating the ecosystems, but part of Apple buying into Matter is them giving up on licensing revenue. I don't see them being able to provide strong enough differentiation on a thermostat or smoke detector to be worth going into that business. AR is likely limited to a wearable accessory for the iPhone like the Watch; an upgraded experience for those who want it. Glasses just aren't as easy an accessory to pull off, and people tend to like a broad variety of frames and the like. If they figure out how to do VR and AR in a compact frame via a connection to a phone, I think it would create a much larger market.