A story worth reading. I'm sad because I'm afraid of being in the same boat (although I'm just starting out basically). The takeaway from my perspective is this

A story worth reading. I'm sad because I'm afraid of being in the same boat (although I'm just starting out basically). The takeaway from my perspective is this: pick the platform carefully as it may narrow your space of movement so much it might just screw things up for you; and secondly, do some marketing yourself if possible. [column inches, websites] may be easier than ever to do it yourself - but that doesn’t guarantee anyone will care. Apparently, letting the relevant department do it didn't guarantee anyone would care. If you're too much into coding, you may forget other aspects of business. Oh, and things sometimes fall apart even if everything is done the right way.