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The mini interview about the launch of the Nintendo Entertainment System from Gail Tilden the manager of NIntendo Power magazine (mentioned in the article) afte

• Firehawke 5y ago
  Yep. ROB was the gimmick that allowed Nintendo to say to retailers "It's not a video game!" and convince them to stock Nintendo's products. You really can't overestimate the difficulty Nintendo faced in getting ANYONE AT ALL to look at their system; the crash had been so devastating to the market that all the major retailers had completely sworn off ever touching consoles again.
  • acomjean 5y ago
    In the video, they said they called the "Nintendo Entertainment System" to avoid calling it video game console. a little digging (ROB is wikipedia famous). R.O.B. (Robotic Operating Buddy) ha! "In January 1986, an independent research firm commissioned by Nintendo delivered a survey of 200 NES owners, showing that the most popular given reason for buying an NES was because children wanted the robot" https://en.wikipedia.org/wiki/R.O.B https://en.wikipedia.org/wiki/R.O.B.